Promoting Integrated Marketing Communication education, training research and ethical practice in Marketing Communication Industry today and tomorrow.

Encourage responsible and accountable IMC practice as well as acceptance of Integration Marketing Communications as a new order in corporate governance and National Integration.

Agenda setting on emerging IMC professional and general issues and their implications in contemporary time.

Advancing IMC as an indispensable force with value added creation behind the operation of healthy economy, democracy, global networking and corporate governance.

Advancing that IMC is the lifeblood of Corporate/National survival and conscience of the society in an open economy using independent media.